I’m back from the panel presentation I blogged about last month and wanted to share my Vegas experience with you.
First and foremost, I talked a lot about word-of-click advertising. People are using “social media” to learn as much as they can about a company they are doing business with. It’s not new. Our neighborhoods have always done this: over the back fence, at the post office or the water cooler. And, now people use online tools to do the same thing.
Julie Gallaher attended my presentation and here is a little of what she reported back to her newsletter:
“Pierre Martell is a young Canadian home builder who is exclusively using social media (Facebook, Twitter, Youtube, etc.) to market his business. He said that people often ask him how much time he spends online marketing his business. He said – “I spend a lot of time online, but it’s really paying off.”
I wanted to send huge thanks and congratulations to my fellow panelists. It was a great panel; with great action items for the audience. For my blog readers; here are a few of the big lessons we heard regularly at the conference.
I always like visiting Las Vegas. It’s a city that makes people smile at every turn. This was my fourth visit to Vegas and my biggest tip for people heading down to the casinos, those massive buildings are a lot farther apart that you think: comfortable footwear is a must.