In today’s competitive real estate market, home builders and seller are doing everything they can to lure potential buyers. Selling a house based on three bedrooms, two baths and a big back-yard is no longer adequate. Buyers are looking for something extra. This is particularly true among women.
Females are one of the fastest growing home-buying demographic. There are more single women buying homes on their own than ever before. Also, married women are often making the final decisions in the purchase of a family home.
Most woman and men are looking for similar things in their homes: open layouts, adequate storage, solid counter-tops, etc. However, there are a few design details that can win the hearts of women that men may overlook. When attracting female home-buyers, keep in mind these 4 S’s:
Safety is a top issue for women home-buyers. A security system that integrate fire and flood alarms is a definite selling feature. Other security features include good street and entryway lighting, and security cameras.
In todays busy world, many of us retreat to our homes for solace from the daily hub-hub of the city. A serene home can be a huge selling features. Think of details like: whispering appliances, including quiet dishwashers, garbage disposal and central vacuums. Other silent selling features include sound-muting building materials—particularly in the master suite and laundry. ‘Soft close’ toilet seats are also popular.
While saving money and the planet crosses gender lines, women are particularly attuned to green features in a home. Big ticket items such as solar panels are a definite draw. But smaller details like sustainable bamboo flooring, low VOC paints and a compost drawer can help to seal the deal.
Good design may cross gender lines, but a few sleek storage ideas cater especially to female buyers. In the bathroom these include features like hidden storage in the bathroom for reading materials and feminine products, as well as hairdryer-ready drawers with outlets. In the rest of the house, built-in storage and organizers such as wall-mounted gift-wrapping stations—will catch many women’s eyes.
Buying a home is a complex and multifaceted decison. There are many factors that lead buyers to one house over another. But these four 4 S’s are near the top of the list for many women home-buyers. They may just be the factor that turn a prospective buyer into a proud home-owner.